Collaborating closely with Marketing and Product, I spearheaded impactful campaigns for product and book launches. These campaigns evolved from single-product focuses into broader thematic ideas that showcased the company’s wider offerings.

To achieve this, I reassessed inter-departmental workflows, establishing a streamlined approach from ideation to release. I also developed a new, user-centric art direction for retail photography and marketing assets, working directly with the marketing team to create engaging social media content.

Our collaborative efforts yielded significant improvements in The School of Life’s online presence and sales performance. Social media following surged by 120%, while overall engagement rose by 80%. Campaign emails saw a remarkable 250% increase in revenue, driving higher conversion rates across the website. Furthermore, the implementation of improved posters and window displays in TSoL’s London shop attracted more footfall, resulting in a substantial 60% increase in sales.